As some of you may know, with the help of many very talented and kind people, I alone with others have been building out a teeny tiny SaaS platform apiobuild.com in the past several months - A low code platform enabling everyone to create automation software at ease. We started the project as pandemic hit, people were getting creative with their career (out of necessity or exploration), we saw a healthy demand where people really needs some form of very niche software yet have no clue how to get started.
Companies who could afford in-house engineering teams often have tendencies to build custom in-house solutions no matter how prevalent that solution already is. To highlight the absurdity, let me give an example: Jupyter Notebook. Despite the space being extremely competitive, Google has Colab, Amazon has Sagemaker, Azure, Databricks, Domino, Binder all offer similar services and the list goes on, Product or Technology still cannot resist the urge to build one (if not multiple) in-house.